Why advertise on Baidu?
Baidu is the most popular search engine in China, making it an essential channel if you want to build an online presence in the Chinese market. With Baidu PPC, your ads will appear for brand-related search terms driving relevant traffic to your site, enabling you to generate leads and grow your brand. Failing to use Baidu as part of your Chinese paid search campaign will result in you missing out on a large proportion of Chinese online users and potential customers.
However, advertising on Baidu is not straightforward, as their administration process can be quite complicated and lengthy to non-Chinese businesses. Each account application must go through a validation process which requires different documents from the advertiser, including a copy of the certificate of incorporation which must be translated into Simplified Chinese, and possibly other requirements depending on the industry. This is where we can help, our long-standing relationship with Baidu means that we can provide support to brands wanting to estaslish their presence in China.
One of our native Chinese specialists will submit all the necessary documents and open a Baidu PPC account for you, ensuring all of the required information is included. This will enable you to successfully launch a PPC advertising campaign on Baidu.
We estimate the setting up of a Baidu account to take approximately 30 days, but it is largely depending on Baidu, so the actual timeframe can vary.