Advertising on Baidu helps you tap into over 70% of the world's largest ecommerce market. However, opening a Baidu account can be complex for non-Chinese businesses, but with one of our native Chinese PPC specialists on hand to help, we'll ensure your application process is stress-free, providing advice on the type of documents you'll need to submit, translation of relevant documents (if required), account set-up fees and the cost of advertising on Baidu. We'll also submit all the necessary paperwork to Baidu and arrange for your PPC account to be up and running in just 4 weeks!
When you want to improve your online advertising in China.
When targeting China is an important part of your marketing plan.
When you are currently using other search engines for your PPC campaigns in China.
When you want help getting started on Baidu quickly and simply.
Baidu is the most popular search engine in China, making it an essential channel if you want to build an online presence in the Chinese market. With Baidu PPC, your ads will appear for brand-related search terms driving relevant traffic to your site, enabling you to generate leads and grow your brand. Failing to use Baidu as part of your Chinese paid search campaign will result in you missing out on a large proportion of Chinese online users and potential customers.
However, advertising on Baidu isn't straightforward, as their administration process can be quite complicated and lengthy to non-Chinese businesses. Each account application must go through a validation process which requires different documents from the advertiser, including a copy of the certificate of incorporation which must be translated into Simplified Chinese, and possibly other requirements depending on the industry. This is where we can help, our long-standing relationship with Baidu means that we can provide support to brands wanting to estaslish their presence in China.
One of our native Chinese specialists will submit all the necessary documents and open a Baidu PPC Account for you, ensuring all of the required information is included. This will enable you to successfully launch a PPC advertising campaign on Baidu.
We estimate the setting up of a Baidu account to take approximately 30 days, but it is largely depending on Baidu, so the actual timeframe can vary.
One of our native Chinese PPC specialists will open your Baidu PPC account, based on the company information you have provided in the brief and provide you with the relevant login details.
Please note that the process would normally take up to four weeks and we will need you to provide us with the necessary documents, such as a translated copy of your business license, so that we can submit these with minimal delay.
Due to the Chinese administration and Baidu's policies, this service is only available if we also manage your campaign.
Baidu International has started to charge all accounts an annual service fee of £170 per year. This will be automatically deducted from your account balance every year.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.