Why is Little Red Book important?
Little Red Book (also known as Xiaohongshu) is a popular Chinese social e-commerce platform.
On Little Red Book, users can research and buy products, as well as create and consume user-generated content about products (e.g. video or blog post product reviews). It is a place where Chinese consumers go to discover new products and to find trusted reviews in order to decide whether a product is worth buying or not.
It is important to understand that Little Red Book is a powerful platform for branding and has a strong influence on Chinese consumers' purchase decisions. This is because Chinese consumers will typically search for real-person reviews of a product before buying it.
Little Red Book is particularly popular amongst young, urban Chinese women, and focuses on “lifestyle” products such as those in the fashion, beauty, luxury, travel and education sectors.
Therefore, if you are a lifestyle brand targeting the Chinese market, it is imperative that you have a presence on Little Red Book. This will allow you to put your brand in front of your target audience, in exactly the place they go when they are considering buying from brands like yours.
With this service, we will write posts for your Little Red Book profile and deliver these in an Excel file.