Why should your brand be on Zhihu?
Zhihu is a popular Chinese question and answer platform, similar to Quora. On Zhihu, people can ask questions and get high-quality answers from other knowledgeable users. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. For this reason, it is an appealing channel for high-quality brands that want to engage in digital marketing to attract the attention of this desirable demographic.
Zhihu marketing is most suitable for knowledge-intensive and technology-driven industries. Many Zhihu users use Zhihu as a platform to acquire more professional knowledge. White-collar brands who wish to utilise Zhihu can therefore expect a higher engagement rate from the audience compared to Weibo or WeChat.
If you want to target decision makers or industry professionals, creating a professional brand image on Zhihu can be a highly efficient approach to attract these high-quality prospects.
With this service, we will create and set up an account for your company on Zhihu.