Being on Zhihu can boost your brand awareness and thought leadership

Zhihu is the most popular question and answer platform in China. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. It is therefore an attractive platform on which to showcase your brand’s knowledge, build your reputation, improve your thought leadership and boost your brand awareness, particularly if you are in a knowledge-intensive or technology-driven industry. With this service, we will create a Zhihu account for you.

This service can help…

When you want to boost your brand awareness in China.

When you want to boost your sales in China.

When you want to harness the power of China’s top question and answer platform.

When you need help tailoring your marketing and sales strategy for the Chinese market.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why should your brand be on Zhihu?

Zhihu is a popular Chinese question and answer platform, similar to Quora. On Zhihu, people can ask questions and get high-quality answers from other knowledgeable users. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. For this reason, it is an appealing channel for high-quality brands that want to engage in digital marketing to attract the attention of this desirable demographic.

Zhihu marketing is most suitable for knowledge-intensive and technology-driven industries. Many Zhihu users use Zhihu as a platform to acquire more professional knowledge. White-collar brands who wish to utilise Zhihu can therefore expect a higher engagement rate from the audience compared to Weibo or WeChat.

If you want to target decision makers or industry professionals, creating a professional brand image on Zhihu can be a highly efficient approach to attract these high-quality prospects.

With this service, we will create and set up an account for your company on Zhihu.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

Our Chinese marketing specialists will open an account for your brand on Zhihu.

In order to open an account for your brand, we will require you to provide us with the following:

  • your organisation’s full name
  • your account manager’s name
  • your account manager’s Chinese ID number
  • a photograph/scan of your account manager’s Chinese ID
  • a photograph of your account manager holding their Chinese ID in front of their chest
  • your business licence certificate with the registration number on the certificate

On receipt of all the required information and documentation, we will open an account for you on Zhihu and provide you with the login details.

Please note that your business must be registered in mainland China. There is a verification fee of 300 Chinese yuan per year.

Unfortunately, Zhihu does not currently accept the following types of business: 

  • certain financial services, including precious metal investment/trading, virtual currencies, foreign exchange transactions, internet finance, trusts, private equity funds, etc.
  • certain medical businesses, including cosmetic surgery, drug rehabilitation, health products, hair transplants, adult product sales, etc.
  • investment, franchise, or other profit-related platforms
  • emotional consultation or recovery businesses

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times