Why should your brand be on Zhihu?
Zhihu is a popular Chinese question and answer platform, similar to Quora. On Zhihu, people can ask questions and get high-quality answers from other knowledgeable users. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. For this reason, it is an appealing channel for high-quality brands that want to engage in digital marketing to attract the attention of this desirable demographic.
One of the best ways to utilise Zhihu is to engage with users by answering questions. By providing high-quality answers, you will not only help other users but also increase the exposure of your brand, services and/or products. Even if your content does not bring conversions immediately, higher attention and exposure for your brand will bring about more conversion opportunities.
With this service, we will identify popular questions related to your industry on Zhihu and write answers to these questions in Simplified Chinese. We will then send you the answers so that you can post them from your account.