Why is it important to post content on Quora?
Quora is a popular question and answer platform. On Quora, people can ask questions and get high-quality answers from knowledgeable users.
Quora is a great platform on which your employees can showcase their knowledge and build their reputation as industry experts. It is a tool to be seriously considered when it comes to employee advocacy.
In order to grow one’s reputability on Quora, a user needs to both create and engage with other creators (i.e. post questions as well as post answers to other users’ questions).
If you want to post a question:
- If you already know the question you want to ask, it is necessary to understand whether it already exists on the platform.
- If you are unsure about your question, you should first look at your chosen topic in order to see what questions might already exist for it. This requires some research, which is the first step of good content creation.
If you want to post an answer:
- Creating an answer is easier if it is to a question you already know a lot about, but it can involve research if it is about a topic you are vaguely familiar with, but not an expert in.
- Whilst you can use information from your company’s website to provide an answer, you should not specify that is where the information comes from, as this will appear too sales-focused to Quora users.
With this service, we will conduct research and create content (which can be questions, answers or both) which your employee can then post from their Quora account, in order to improve your brand reputation, brand awareness and thought leadership.