A roadmap to international PPC success

It is important to periodically check the performance of your PPC accounts and to come up with a clear development plan and a strategy to improve them in the short, medium and long-term. With this service, one of our experienced PPC Specialists will perform an in-depth review on your PPC account, checking to see if all settings are correctly in place and that you are following best practice. We will provide actionable suggestions to fix any problems that we find, and will indicate whether the suggested fixes are of low, medium or high priority.

This service can help…

When you want a clear, structured plan for your PPC.

When you want to ensure you are following PPC best practice.

When you want to improve the performance of your PPC campaigns.

When you want to get more out of your investment in PPC.

Want to know more?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Do you have a strong PPC strategy in place?

Whether you are advertising on social networks, paid search, video or display, it is important to periodically check the performance of each of your accounts and to come up with a clear roadmap to improve them in the short, medium and long-term.

After all, every marketing activity comes at a cost, and a poorly designed strategy can cause your PPC budget to run out in a matter of hours or minutes. Thus, it is advisable to carry out a review every four to six months.

Our PPC developmentt plan will act as a guide to make sure you are not overlooking anything. It will inform you of the relevant areas that need improvement to achieve your main objectives (KPIs), the expected outcomes of the suggested changes, and what to prioritise. 

Supported by the development plan, we will devise a strategy to best target your account to meet your marketing goals and expectations.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved in delivering the service and is the foundation for all our quality checks.

One of our experienced PPC Specialists will perform an audit on your advertising account. The audit will look at up to 120 critical points in areas such as:

  • security and access to accounts
  • goals
  • budgets
  • campaign design
  • texts
  • keywords
  • exclusions
  • audiences
  • geo-location
  • devices
  • user profiles
  • languages
  • destination URLs

The audit will contain actionable recommendations for improvement and will detail what outcomes you can expect if you implement our suggestions.

The suggested tasks will be ranked according to their priority, taking into account elements such as:

  • time required for implementation
  • time required for the process to be efficient 
  • scheduled activities that may affect results
  • areas to take into consideration before putting changes into effect

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times