Why is PPC important?
The success of your international paid search campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.
Service ordered per overall budget
We provide a comprehensive campaign management service for your international PPC campaigns and will carry out optimisation throughout the month with your KPIs and goals in mind.
The following is included in the management fee:
- Bid Strategy
- Budget adjustement
- Pausing/activating ads, ad extensions, keywords, ad groups & campaigns (performance related)
- Ad scheduling
- Ad rotation
- Bid adjustment: device, location, demographics, audience
- Match type
- Placement exclusion
- Running A/B testing
- One report generated by Global Central per month. Please note that data is provided for free, such as a month-on-month performance summary, campaign performance for the previous month and top performing keywords. However, any written data analysis sits under our service 'Paid media monthly performance analysis'.
- If our PPC Specialist is required to present the report on a phone call, extra charges will apply, as specified in the 'Paid media monthly performance analysis' service.