Why is PPC important?
The success of your international paid search campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.
We provide a comprehensive campaign management service for your international PPC campaigns and will carry out optimisation throughout the month with your KPIs and goals in mind.
The following is included in the management fee:
- changing bids
- setting bid strategies
- changing delivery methods
- changing ad rotation
- adjusting budgets to suit targets
- pausing non-converting ads
- pausing/activating keywords/ads
- ad scheduling
- location targeting
- device bid adjustments
- location bid adjustments
- changing keyword match types
- pausing/activating ad extensions
- One report generated by Global Central per month. Please note that data is provided for free, such as a month-on-month performance summary, campaign performance for the previous month and top performing keywords. However, any written data analysis sits under our service 'Paid media monthly performance analysis'.
- If our PPC Specialist is required to present the report on a phone call, extra charges will apply, as specified in the 'Paid media monthly performance analysis' service.