Get a real insight into how your website is being crawled by the search engines

In order to have your top pages ranking well in the search results, first search engines need to find these pages and index them. With a log analysis, it is possible to know accurately which pages are being discovered by Googlebot and other search engines and how often they're visited by them. The more they're visited, the more likely it is that you will have better rankings in the search results and increase your traffic. With a log analysis, you'll also be able to identify important status code errors on your site, as well as ways to improve your crawl budget (the time search engine bots spend crawling your site), your site's structure and accessibility.

Here’s when log analysis can help:

After site migrations: To identify possible crawling issues and bad status codes after migrating your site.

When you create new pages: To check if search engines are finding new content and how long they take to crawl and index it.

When you want to check your crawl budget and crawl rate: With a log analysis, you will have accurate data about how much time bots spend on your site and which low value pages they’re spending time to crawl.

Poor rankings: Check if your top pages are being discovered and crawled often enough by search engine bots so that we can provide recommendations about your internal linking and your site’s accessibility.

When you have content rendered with JavaScript: Check crawlability problems related to JavaScript frameworks.

Why log analysis is so useful for SEO

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is log analysis so important?

Log analysis is a vital part of SEO. It is 100% accurate data about the frequency in which search engines visit your site and which pages they're spending time crawling.

With log analysis, it is possible to identify response code errors encountered by search engines that might be reducing the time they spend crawling your site, which can ultimately affect your visibility.

Log analysis is an ideal way to ensure that search engines are discovering and visiting the most important parts of your website, as well as address low value or duplicate pages that are being crawled too often, in order to set up a strategy to improve your site's structure.

With a log analysis, we can identify the time spent by search engine bots on your site and the number of URLs crawled by unit of time, which allows us to give you recommendations to increase this number and make your website more attractive to the search engines. If you want to boost your crawl budget and ensure that Google visits all your site, this could be a good option for you.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to provide your log data files for a specific period of time. We can provide an analysis for the following:

  • Status codes: We will identify error pages and redirections in your site.
  • Top pages not being crawled: We will check if your top pages are being crawled often enough by Googlebot and other search engine bots and give you recommendations about how to improve your internal linking, your site's structure and JavaScript-related issues.
  • Duplication issues: We will identify duplicate content that is being crawled by search engine bots.
  • Crawl budget optimisation: We will identify low value folders and pages that are being crawled too often by search engine bots and give you recommendations about how to block these pages in your site's robots.txt file, if necessary.
  • Orphan pages: We will identify pages discovered by search engine bots which are not currently linked in your site's structure.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times