What are outbound links and why are they important?
It is common SEO knowledge that links pointing to pages of your website from other sites (known as backlinks) are an important signal for Google. However, links going out from your pages to external sites can also play a vital role. They are important for both SEO and user experience.
If a reader clicks on a link which takes them to another page on the same website, this is called an internal link. Outbound links, also called external links, are links from pages of your website to different sites. An outbound link for your website is an inbound link for another website.
Linking out to high-quality and relevant external sources may help with search engine optimisation in a few ways. Outbound links are one of the ways that users and search engines discover useful content. They are important because they can improve organic traffic, build trust, and even facilitate relationships with other businesses. External links from your content can also strengthen the topic signal to Google. A page linking out to related content could potentially be expected to perform better than a page without any outbound links.
Although relevant outbound links are not a direct ranking factor in the way inbound links are, they help build trust in your content and relationships between websites and businesses, ultimately impacting SEO.