Discover if any of your outbound links should be removed

Backlinks pointing to pages of your website from other sites are an important signal for Google. However, links going out from your pages to external sites are also vital for both SEO and user experience. Outbound links are one of the ways that users and search engines discover useful content. They can improve organic traffic, build trust, and even facilitate relationships with other businesses. External links from your content can also strengthen the topic signal to Google. Although relevant outbound links are not a direct ranking factor in the way inbound links are, they are an important aspect of SEO strategies. We will conduct an audit of your outbound links, identifying any that are broken, redirected or irrelevant and should therefore be considered for removal.

An outbound links analysis can help…

When pages of your website link out to many external websites.

When “not found” errors or redirections have been detected with outbound links on your pages.

When you want to inspect and improve the relevancy of outbound links on your pages.

When your website has very little or no outbound links to external websites.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are outbound links and why are they important?

It is common SEO knowledge that links pointing to pages of your website from other sites (known as backlinks) are an important signal for Google. However, links going out from your pages to external sites can also play a vital role. They are important for both SEO and user experience.

If a reader clicks on a link which takes them to another page on the same website, this is called an internal link. Outbound links, also called external links, are links from pages of your website to different sites. An outbound link for your website is an inbound link for another website.

Linking out to high-quality and relevant external sources may help with search engine optimisation in a few ways. Outbound links are one of the ways that users and search engines discover useful content. They are important because they can improve organic traffic, build trust, and even facilitate relationships with other businesses. External links from your content can also strengthen the topic signal to Google. A page linking out to related content could potentially be expected to perform better than a page without any outbound links.

Although relevant outbound links are not a direct ranking factor in the way inbound links are, they help build trust in your content and relationships between websites and businesses, ultimately impacting SEO.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will perform a crawl of your website to establish a full list of outbound links to external sites from your website. Based on the crawl output, we will analyse the following:

  • Link status: We will indicate links which are either broken or redirected. This often happens when a page on the external website has been removed or moved to another location with or without a redirect.
  • Link relevancy: Outbound links are most valuable when they link to relevant and related content on external sites. We will therefore indicate which outgoing links are not relevant, which perhaps should be subject to removal from your pages.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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