Don’t let duplicate pages harm your SEO

Duplicate content is content that is repeated in large chunks on different URLs. Duplicate content should be avoided as it leads search engines to give these pages a lower ranking in the search results pages, which in turn leads to reduced traffic. An SEO Specialist will conduct a check of your website to identify any duplicate content and will provide an action plan on what to do next, whether this is simply a case of adding canonical tags or if a whole de-duplication process needs to take place.

A duplicate content check can help…

When you want to improve your international SEO efforts.

When you are unsure if your website may contain duplicate content.

When your website is suffering from poor rankings and you suspect duplicate content may be the cause.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is duplicate content a problem?

Duplicate content is defined as large blocks of the same content on different URLs. This can occur on different websites or within the same one, and can be an exact copy or just contain extremely similar wording. There are various causes of internal duplicate content such as canonicalisation issues, rendering the same or similar content with parameters appended to URLs or replicating untranslated content onto different language versions of a website.

Duplicate content should be avoided because it causes problems for search engines when they crawl your website. When search engines encounter duplicate content, they will only rank the page which they identify as having the original content, disregarding the other pages. This can ultimately lead to a reduction in traffic to your website and poor visibility for your brand. Furthermore, Google actually imposes penalties on websites that contain internal duplicate content, giving the duplicated pages, or sometimes the entire website, a lower ranking.

We will identify duplicated content on your website and provide an action plan advising you on what steps you should take next to fix these problems.

How it works

The process begins by completing a briefing questionnaire. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your website URL.

An SEO Specialist will crawl your website and manually check your pages for duplicate content. They will then produce an action plan for any duplicate content, advising you on whether you should simply add canonical tags or if a whole content de-duplication process needs to take place.

You will receive this report in a PDF and Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times