Tailor your PPC ads to your target market

When you are targeting an international market, it is important that your PPC ads are localised to that market. A native speaker of your target language, under the supervision of your Project Manager, will use their linguistic and cultural knowledge to localise your English PPC ads into your required language for your target market. The localised ads will then go through our quality assurance process.

PPC ad localisation can help…

When you want to improve the performance of your PPC ads.

When you want your PPC ads to be as relevant and appealing as possible for your target market.

When you need to localise your PPC ads but do not have the time, resources or expertise to do so.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to localise your PPC ads?

When you are targeting an international market, it is important that your PPC ads are localised to that market.

This involves more than simply translating the copy. The ads might require additional localisation to take into account cultural differences and what the audience in that country considers important.

With this service, we will localise your English PPC ads into your target language, making sure that your target market's cultural differences are taken into account. The ads will undergo our quality assurance process before being delivered to you.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need you to provide the English source ads that you want us to localise.

A native speaker of your target language, under the supervision of your Project Manager, will use their linguistic and cultural knowledge to localise the PPC ads into the required language for your target market.

The localised ads will then go through our quality assurance process.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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