Importing campaigns from Google Ads to Microsoft Advertising

Reach your audience using advertising on Bing

Harness the power of Microsoft Advertising

Microsoft Advertising is a platform that allows you to run pay-per-click (PPC) advertising campaigns on Bing. If you are already running PPC campaigns on Google Ads, you might want to consider running those same campaigns on Microsoft Advertising. Bing sees lower levels of competition and a lower average cost-per-click than Google, making it an appealing option from a strategic standpoint. We will import your PPC campaigns from Google Ads to Microsoft Advertising.

Importing campaigns from Google Ads to Microsoft Advertising can help...

When you want to reach your target audience using advertising on Bing.

When you want to take advantage of the fact there is less advertising competition on Bing.

When you want to take advantage of the lower cost-per-click on Bing.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is Microsoft Advertising and why is it important?

Microsoft Advertising is a platform that allows you to run PPC advertising campaigns on Bing.

If you are already running PPC campaigns on Google Ads, you might want to consider running those same campaigns on Microsoft Advertising.

Bing has a significant presence in some markets, meaning that it is an important search engine to target in order to reach these users. Furthermore, it sees lower levels of competition and a lower average cost-per-click than Google, making it an appealing option from a strategic standpoint.

With this service, we will import your PPC campaigns from Google Ads to Microsoft Advertising.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. Please note that we will need to have access to the campaigns via Manager Accounts.

A PPC Specialist will then import your PPC campaigns from Google Ads to Microsoft Advertising. Most items from Google Ads will import seamlessly into Microsoft Advertising. However, there are some items that cannot be imported and may require manual manipulation.

Once the import has been completed, you will be informed.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.