Why is it important to monitor your Google Analytics set-up?
It is important to monitor your website’s performance using analytics. Correctly set up, analytics can tell you about changes in your website traffic which can indicate the health (or otherwise) of your SEO and website improvement efforts.
For this reason, the overwhelming majority of businesses install Google Analytics on their websites to check that they are spending their marketing money wisely.
However, if the analytics system is not functioning correctly or is missing data, it has the capability to mislead you on the performance of your webpages, which could lead to your marketing budget being spent in the wrong places. Therefore, it is vital to keep an eye on your analytics to ensure you are always getting accurate data.
We will crawl your website using the Verified Data system, checking that your analytics installations are working correctly.