Google Analytics configuration monitoring

Make sure your Google Analytics is working correctly

Accurate analytics data is at the heart of performance improvement

It is important to monitor your website’s performance using analytics. Correctly set up, analytics can tell you about changes in your website traffic which can indicate the health (or otherwise) of your SEO and website improvement efforts. However, if the analytics system is not functioning correctly or is missing data, it has the capability to mislead you on the performance of your webpages, which could lead to your marketing budget being spent in the wrong places. We will crawl your website using the Verified Data system, checking that your analytics installations are working correctly.

Google Analytics configuration monitoring can help…

  • 1

    When you want to ensure that you are spending your digital marketing budget effectively.

  • 2

    When you want to ensure that you have accurate data on the performance of your website.

  • 3

    When you want to ensure that your Google Analytics is set up and working correctly.

  • 4

    When you do not have the time, skills or resources to check if your Google Analytics is set up and working correctly.

Why is it important to monitor your Google Analytics set-up?

It is important to monitor your website’s performance using analytics. Correctly set up, analytics can tell you about changes in your website traffic which can indicate the health (or otherwise) of your SEO and website improvement efforts.

For this reason, the overwhelming majority of businesses install Google Analytics on their websites to check that they are spending their marketing money wisely.

However, if the analytics system is not functioning correctly or is missing data, it has the capability to mislead you on the performance of your webpages, which could lead to your marketing budget being spent in the wrong places. Therefore, it is vital to keep an eye on your analytics to ensure you are always getting accurate data.

We will crawl your website using the Verified Data system, checking that your analytics installations are working correctly.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

Using the Verified Data system, your Account Manager will crawl your website and check that the analytics installations are working correctly.

The kind of things the system will check are:

  • Is Google Analytics installed correctly throughout your website?
  • Is the pixel firing the correct JavaScript file?
  • Is the website compliant with GDPR?
  • Is PII information leaking into analytics?
  • Are the goals and landing pages collecting the correct information?

You will be able to log in to the system to see what is happening, and we will also provide you with a summary report detailing the main findings.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times