Begin your on-page optimisation project

It is well-known that successful on-page optimisation projects start with solid keyword research. But just before that, in order to acquire an all-round view of the specific pages to optimise, it is recommended to look into the search query performance of each page. This will help gather useful insights into the keywords that are currently driving traffic to the page, the ones for which the page has been historically ranking in Google’s search results and the current ranking performance. All this information will be collated in an organic search query report and will help the keyword research process, ultimately driving well-informed decisions for the pages’ optimisation.

An organic search query report can help…

When you wish to initiate a keyword research process with the scope of improving your keyword targeting, to ultimately achieve an increase in both traffic and ranking position.

When you need further insights into your current ranking performance and you would like to know which search terms are triggering one or more pages of your website to appear in Google’s results pages.

When you need to gather historical data on particular URLs’ performance.

What you can gain from an organic search query report

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why run an organic search query report?

In order to obtain a full picture on your existing ranking performance and keyword targeting opportunities, it is good practice to run an organic search query report.

This will gather valuable information on the traffic, engagement and rankings that particular keywords are bringing to specific landing pages of your website over a maximum period of 16 months, combined with other useful insights, such as current ranking performance and ranking URLs, engagement and traffic presented as clicks, impressions and click-through rates (CTR).

This report can then be used as a starting point or as an additional resource for keyword research. It can help you make informed decisions into your keyword targeting and overall page optimisation.

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives and what information is needed in order to set up your reporting. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

You will need to have a valid Google Search Console account for the website you wish to have the report produced for, and you will need to give us access to this account by adding us as users.

One of our SEO Specialists will create the report for you, which will be delivered in an Excel spreadsheet. The file will contain clicks, impressions, CTRs and ranking positions of your selected URLs, segmented by keywords over a certain period of time.

Please note: The time range that we can set to collect the data for this report can vary depending on the date the property was created in Google Search Console and cannot be longer than 16 months.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times