Baidu search marketing training

Do you understand how to use Baidu for maximum effect?

Get bespoke Baidu training, tailored to your needs

Baidu is the largest search engine in China. Understanding how to run PPC and SEO campaigns using Baidu is key for achieving online success in this market. Our experienced trainers will deliver Baidu PPC or SEO training, either via an online training session or at your business location. Each delegate will also receive online access to all training materials through our Webcertain Know-How platform, and a training manual which they can keep and review can also be provided (optional, an additional cost applies).

Baidu search marketing training can help…

When you want to understand what PPC and/or SEO options Baidu offers.

When you want your digital marketing team to receive up-to-date, high-quality Baidu training.

When you have a new team member who needs to be trained on the basics of Baidu SEO and PPC.

When you want to ensure that your existing staff are completely up-to-date with Baidu's SEO and PPC options.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is included in the training?

Baidu is the largest search engine in China. Understanding how to run PPC and SEO campaigns using Baidu is key for achieving online success in this market.

Our Baidu training package takes place either online or at your business location. The cost includes preparation and delivery time and, in the case of on-site training, the trainer's travel and accommodation costs within the UK. If training is required in another location outside of the UK, customised pricing will be applied.

Each delegate will receive:

hands-on training provided by our talented Baidu trainers
online access to all training materials through our Webcertain Know-How platform
a training manual which attendees can keep and review (optional)

How it works

Our training process comprises of a series of steps that needs to be followed systematically in order for us to deliver an efficient training programme.

Step 1: Needs assessment: The first step in our training process focuses on assessing your training needs. This step is completed by you filling in a training needs assessment questionnaire provided by us. It can also be completed during a telephone conversation with our representative. This helps us establish the subject, type and the level of training required, the materials that need to be developed, the overall cost as well as the type of attendee and the delivery method.
Step 2: Agreeing on the learning objectives: Once the needs are identified, the objectives for the training are established. We need to understand what is expected so that we can track the effectiveness.
Step 3: Creating an agenda based on the needs and objectives: Based on the first two steps, we will design the training programme, which will include the training structure and an overview of the content.
Step 4: Agenda to be approved by you.
Step 5: Designing and developing the training materials: Once the agenda is approved, we will proceed with creating all the offline and online training materials such as presentations, guides, courses, videos, tests and/or workbooks.
Step 6: Training materials to be approved by you.
Step 7: Translation of the materials (if needed): All of our materials are created in English. If the required language for the materials is anything other than English, we will proceed with translation.
Step 8: Implementation of the training programme: Once all of the above is decided, the time for the training is set. The training gets delivered.
Step 9: Evaluation of the training: After the training session, the attendees are asked to give their feedback in order to assess whether they found it useful or not. Through feedback, we can determine the strong and weak spots, if any, and can rectify them in the next session (if needed). This helps us assess the effectiveness of the service delivered and agree on the next steps.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

BOSTON INTERNATIONAL SEARCH SUMMIT