Detailed insights, at your fingertips

As standard, you receive monthly reports via Global Central, but it is strongly recommended that you also conduct an audit after a programmatic advertising campaign has finished. This audit will help you to identify the outcomes of the campaign, both positive and negative. This will enable both us and you to understand how performance metrics can be improved and what changes can be made to the overall delivery and strategy going forward.

A programmatic advertising campaign audit can help…

When you have run a programmatic advertising campaign with us.

When you want to understand the outcome of your programmatic advertising campaign.

When you want to learn how to improve your performance in future programmatic advertising campaigns.

When you want to understand where you stand against industry benchmarks.

Why should you consider programmatic advertising?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to conduct an audit after a programmatic advertising campaign?

If you are running programmatic advertising campaigns, it is important to conduct regular audits. This will enable you to notice any fluctuations or falls in campaign performance which could potentially be improved on. You may also seek to understand why a campaign hadn’t performed as well as you had hoped it would, or you may simply want to know how you can optimise your performance to beat your competitors.

We will do a complete audit on your programmatic advertising campaign’s performance, from execution, optimisations, delivery and in-depth post-analysis. We will also compare it against industry benchmarks to deduce how performance could have been improved further.

You will receive valuable insights into how your programmatic advertising campaign’s outcome could have been improved; insights which can be used for future campaigns. This audit will be more detailed and specific than our standard reports, explaining exactly what was affected and including an action plan on how to tackle those challenges or shortcomings in the future.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

One of our Paid Media Specialists will extract detailed reports from our in-house proprietary industry tools to deliver the programmatic advertising campaign audit.

The audit will be delivered in a PowerPoint format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times