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Programmatic advertising campaign audit
Gain insights into the performance of your programmatic advertising campaign
Detailed insights, at your fingertips
As standard, you receive monthly reports via Global Central, but it is strongly recommended that you also conduct an audit after a programmatic advertising campaign has finished. This audit will help you to identify the outcomes of the campaign, both positive and negative. This will enable both us and you to understand how performance metrics can be improved and what changes can be made to the overall delivery and strategy going forward.
A programmatic advertising campaign audit can help…
When you have run a programmatic advertising campaign with us.
When you want to understand the outcome of your programmatic advertising campaign.
When you want to learn how to improve your performance in future programmatic advertising campaigns.
When you want to understand where you stand against industry benchmarks.
Why is it important to conduct an audit after a programmatic advertising campaign?
If you are running programmatic advertising campaigns, it is important to conduct regular audits. This will enable you to notice any fluctuations or falls in campaign performance which could potentially be improved on. You may also seek to understand why a campaign hadn’t performed as well as you had hoped it would, or you may simply want to know how you can optimise your performance to beat your competitors.
We will do a complete audit on your programmatic advertising campaign’s performance, from execution, optimisations, delivery and in-depth post-analysis. We will also compare it against industry benchmarks to deduce how performance could have been improved further.
You will receive valuable insights into how your programmatic advertising campaign’s outcome could have been improved; insights which can be used for future campaigns. This audit will be more detailed and specific than our standard reports, explaining exactly what was affected and including an action plan on how to tackle those challenges or shortcomings in the future.
How it works
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
One of our Paid Media Specialists will extract detailed reports from our in-house proprietary industry tools to deliver the programmatic advertising campaign audit.
The audit will be delivered in a PowerPoint format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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