Why is audience segmentation important?
It is important to know details of who your target audience is, for example their key traits and browsing habits, as this information can help to improve the performance of your programmatic advertising campaigns. By identifying and segmenting your audience, you can target your ads at more relevant users who are more likely to take an action and be relevant towards your campaign goals. This can result in better optimisation and optimum campaign performance.
We will create audience profiles and segment them, based on your campaign objectives. Additional audience profiling and segmentation for specific local markets can be ordered, should you need to target a specific market which has had little to no research done previously.
We will deliver a defined target audience for your programmatic advertising campaign, with audience segments that are accurate and relevant, to help you fulfil your campaign objectives.