Audience segmentation for programmatic advertising

Improve the performance of your programmatic advertising campaigns

Harness the power of programmatic advertising

Campaign set up with new audience:

Identifying and creating audience segments is extremely important when doing programmatic advertising. A common mistake that businesses make is to target too broad an audience, which ends up wasting money as a large proportion of this audience will be unlikely to convert. By distinguishing and segmenting your audience properly against each campaign objective, we can identify and target the right audiences, allowing us to optimise your campaigns for better performance, leading to optimum results being delivered. We will conduct audience segmentation for your programmatic advertising campaign.

Campaign set up (with existing audience):

You are running programmatic campaigns with us with audience segmentation already in place and you want to target the same audience. We will duplicate segment and apply it to your programmatic advertising campaign.

Audience segmentation can help…

When you want to identify and segment your target audiences.

When you want to refine your audience targeting and hone your campaign performance by boosting ad relevance.

When you want to plan your marketing budget more effectively by improving audience targeting.

When you want to gain key insights about your audience’s behaviours like devices, placements and interests etc.

When you have campaigns where audiences have already been identified that you want to duplicate.

Why should you consider programmatic advertising?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is audience segmentation important?

It is important to know details of who your target audience is, for example their key traits and browsing habits, as this information can help to improve the performance of your programmatic advertising campaigns. By identifying and segmenting your audience, you can target your ads at more relevant users who are more likely to take an action and be relevant towards your campaign goals. This can result in better optimisation and optimum campaign performance.

We will create audience profiles and segment them, based on your campaign objectives. Additional audience profiling and segmentation for specific local markets can be ordered, should you need to target a specific market which has had little to no research done previously.

We will deliver a defined target audience for your programmatic advertising campaign, with audience segments that are accurate and relevant, to help you fulfil your campaign objectives.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives for the research and to ascertain the basic details of your target audience. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. If you have previously conducted any research into your target audience, we will ask you to provide us with this.

One of our Paid Media Specialists will then use your material and our own proprietary industry tools to conduct the research. They will differentiate each business objective against a distinct audience to target and segment them for better optimisation and outcomes.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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Audience segmentation for programmatic advertising

Improve the performance of your programmatic advertising campaigns