Why is it important to monitor your PLP optimisation efforts?
When optimising PLPs for selected target keywords to boost their organic rankings, it is a crucial part of the SEO project to monitor the impact of these optimisation efforts. For this purpose, it is important to consider a reporting system that allows you to effectively monitor PLP rankings, view how those rankings were performing before and after optimisation, whether the PLP is the top ranked page of your website in the search results and how rankings are behaving going forward. All of these elements are vital insights for monitoring optimisation success and making informed decisions to further improve results.
This service provides a reporting system via Global Central Analytics which delivers detailed information about the organic rankings of PLPs against their target keywords over time with daily rankings data, in-country or global. The reporting system is available as an on-demand report with various filtering capabilities to keep a regular eye on your PLP rankings and spot situations which require attention and action. It also allows for the generation and export of performance reports at ease, which can be distributed to your team members and other teams, or be used for regular organic performance meetings.