Detailed data at your fingertips

Monitoring the organic rankings of optimised preferred landing pages (PLPs) for their target keywords is a crucial part of an SEO campaign. Our Global Central Analytics PLP ranking monitoring tool provides an efficient solution for reporting on the impact of optimisation efforts on the rankings of PLPs and is a source of immediate insights on the organic ranking performance of your PLPs for their target keywords.

PLP monitoring and reporting can help…

When you need to track the organic rankings of particular pages for their target keywords.

When you need regular reports on the organic rankings of pages for their target keywords.

When you need reports evaluating the impact of SEO activities on the organic rankings of selected landing pages for their target keywords.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to monitor your PLP optimisation efforts?

When optimising PLPs for selected target keywords to boost their organic rankings, it is a crucial part of the SEO project to monitor the impact of these optimisation efforts. For this purpose, it is important to consider a reporting system that allows you to effectively monitor PLP rankings, view how those rankings were performing before and after optimisation, whether the PLP is the top ranked page of your website in the search results and how rankings are behaving going forward. All of these elements are vital insights for monitoring optimisation success and making informed decisions to further improve results.

This service provides a reporting system via Global Central Analytics which delivers detailed information about the organic rankings of PLPs against their target keywords over time with daily rankings data, in-country or global. The reporting system is available as an on-demand report with various filtering capabilities to keep a regular eye on your PLP rankings and spot situations which require attention and action. It also allows for the generation and export of performance reports at ease, which can be distributed to your team members and other teams, or be used for regular organic performance meetings.

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives and the information needed to set up the reporting. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will require you to provide a list of PLPs along with their target keywords – per country and/or language version of the website – which you want to track and receive reports on.

Note: You need to have a valid Google Search Console account for the website(s) from which the PLPs need to be monitored.

If your Google Search Console account is not integrated with Global Central Analytics, this must be done before setting up the PLP reporting, using the separate service “Google Search Console Global Visibility Integration”. Once integration is complete, the reporting system will be configured with the lists of PLPs and their keywords.

The reporting system is designed to show the daily rank positions over time of PLPs for their target keywords. Reports can be accessed “on-demand” in the Global Central Analytics interface or exported as PDF reports which can then be distributed as needed. In the online (on-demand) version, flexible data filtering is available, including date ranges, local or global rankings and on-the-fly filtering of ranked URLs and keywords. Information is also provided about higher ranked URLs than the PLP for its target keywords over time, which can be toggled on or off.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times