Why is Google Images important?
Image search on Google is the second most highly used search platform behind Google.com. It accounts for more searches than those performed on YouTube, Google Maps, Amazon and Facebook combined. Considering the search volume on Google Images and the fact that visuals are becoming more important in engaging and reaching consumers, image optimisation is a crucial component of SEO.
Google analyses various factors which it uses to determine an image's relevancy to the search query. Optimising images to rank well in Google Images can be used to promote a brand, product, person, service or business. Images which are not optimised will fail to provide Google with extra information that it can use to determine the image’s relevance to search queries. This can lead to fewer clicks and less traffic going to the website hosting those images.