Why is navigation optimisation important?
It is important that website navigation menu(s) are not only user friendly and easy to access from a user experience point of view, but also that they are SEO-optimised in order to improve page rankings and bring more traffic to the website.
Having a good navigation is important for internal linking optimisation because the menu is usually shown on each page of the website and gives a clear signal to Google about the website structure and priority pages.
We will conduct an analysis of your current navigation structure, showing the potential traffic for each of the pages, and will propose a new navigation structure optimised for users and search engines.
This will help distribute link equity across your website's pages more efficiently, better exposing pages which are valuable by raising their prominence in your website's internal linking structure. This will also help users in finding most visited and searched pages quicker, improving the overall user journey and user experience.