Why is it important to analyse website traffic?
There are many tools which provide statistics and data about website traffic, such as Google Analytics, Adobe Omniture and more. However, the data itself is not useful unless it is analysed. It needs to be analysed before it can be called “information” which can then be used to make informed decisions and fuel effective strategies.
Many aspects of website traffic often need to be analysed in-depth following preliminary discoveries. A certain user behaviour trend on the website may need explaining or traffic analysis input may be required in order to carry out an SEO optimisation project or form an SEO strategy.
Depending on the input required, an analysis may be carried out on local traffic behaviour, conversions, device-type traffic, calculated metrics or any other aspect required. The results of the analysis can then be used to pilot a further SEO project in the right direction, take suitable actions to improve performance or develop an entire strategy.
We will conduct an analysis on your website’s traffic, focusing on objectives and preliminary discoveries which will provide input and insights for required actions, carrying out a project or developing a strategy.