Traffic analysis for SEO

Gain insights into the nitty-gritty of your website traffic

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We turn data into information

There are many tools which provide statistics and data about website traffic, such as Google Analytics, Adobe Omniture and more. However, the data itself is not useful unless it is analysed. It needs to be analysed before it can be called “information” which can then be used to make informed decisions and fuel effective strategies. We will conduct an analysis on your website’s traffic, focusing on objectives and preliminary discoveries which will provide input and insights for required actions, carrying out a project or developing a strategy to improve your website’s online performance.

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A traffic analysis can help…

  • 1

    When you need to conduct an ad hoc analysis on a given aspect of your website’s traffic.

  • 2

    When you need to analyse and explain a specific trend in a traffic channel of your website.

  • 3

    When you need to conduct an analysis on traffic to individual landing pages of your website.

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Why is it important to analyse website traffic?

There are many tools which provide statistics and data about website traffic, such as Google Analytics, Adobe Omniture and more. However, the data itself is not useful unless it is analysed. It needs to be analysed before it can be called “information” which can then be used to make informed decisions and fuel effective strategies.

Many aspects of website traffic often need to be analysed in-depth following preliminary discoveries. A certain user behaviour trend on the website may need explaining or traffic analysis input may be required in order to carry out an SEO optimisation project or form an SEO strategy.

Depending on the input required, an analysis may be carried out on local traffic behaviour, conversions, device-type traffic, calculated metrics or any other aspect required. The results of the analysis can then be used to pilot a further SEO project in the right direction, take suitable actions to improve performance or develop an entire strategy.

We will conduct an analysis on your website’s traffic, focusing on objectives and preliminary discoveries which will provide input and insights for required actions, carrying out a project or developing a strategy.

ENQUIRE NOW

How it works

The process begins by completing a briefing questionnaire to clarify your objectives and supply the information needed to deliver this service. The briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.

We will need access to your Google Analytics (or other valid search analytics tool) which you use to monitor your website’s traffic, as well as your active Google Search Console account (or Webmaster Tools account for a search engine other than Google) for your website.

Based on the project brief, we will carry out an in-depth website traffic analysis on the specific traffic channels and traffic behaviour that needs to be analysed, in the context of the objectives, to form any conclusions and recommendations.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Traffic analysis for SEO

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