Why is it important to deal with expired content?
Expired content is content on a website that is relevant only for a limited amount of time and is being retired, such as discontinued products or expired offerings. Handling expired content on a website can be a very challenging task for SEO. Websites that have to worry about expired content tend to be large sites. Individually looking at retired pages can be unrealistic, while not implementing an SEO-friendly approach can lead to large volumes of errors or traffic losses.
There isn't a universal, perfect solution for handling expired content. Finding the best solution requires individual analysis of the website's situation, taking into consideration back-end and technological possibilities and limitations, traffic to the content due to be expired, user experience and link authority.
We will conduct an analysis, taking into consideration content and technical aspects, as well as user experience, to identify the right scenario for handling expired content on your website.