Discover the best way to handle expired content on your website

Expired content is content on a website that was relevant only for a limited amount of time and is being retired, such as discontinued products or expired offerings. Handling expired content on a website can be a very challenging task for SEO. Individually looking at a large volume of retired pages can be unrealistic, while not implementing an SEO-friendly approach can lead to large volumes of errors or traffic losses. We will conduct an analysis, taking into consideration content and technical aspects, as well as user experience, to identify the right scenario for handling expired content on your website.

Our service can help…

When you are re-designing your website or launching a new one and need input on the best approach to handle expiring content.

When you want to optimise handling expired content on your website.

When the way you currently handle expired content is causing problems with your website’s traffic or indexation in the search engines.

When there are large increases in “Not found” errors reported for your website resulting from how expired content is handled.

When you have indexation problems with expired content.

When you have significant traffic loss due to how expired content is currently managed.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to deal with expired content?

Expired content is content on a website that is relevant only for a limited amount of time and is being retired, such as discontinued products or expired offerings. Handling expired content on a website can be a very challenging task for SEO. Websites that have to worry about expired content tend to be large sites. Individually looking at retired pages can be unrealistic, while not implementing an SEO-friendly approach can lead to large volumes of errors or traffic losses.

There isn't a universal, perfect solution for handling expired content. Finding the best solution requires individual analysis of the website's situation, taking into consideration back-end and technological possibilities and limitations, traffic to the content due to be expired, user experience and link authority.

We will conduct an analysis, taking into consideration content and technical aspects, as well as user experience, to identify the right scenario for handling expired content on your website.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives and supply the information needed to deliver this service. The briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your valid Google Search Console account (or Webmaster Tools account for a search engine other than Google) and Google Analytics account (or other search analytics tool if you do not use Google Analytics).

Based on the submitted project brief, as well as the nature and volume of the expiring content on your website, we will assess what the best solution for handling it is, taking into consideration various aspects which can include:

  • crawl allowance and indexation of your website
  • traffic to expired content
  • backlink profile and authority of expired pages
  • user experience and server bandwidth to handle many server-side redirections

Our analysis, along with our recommendations, will be provided either as a PowerPoint or Word document, with possible appendix material in an Excel file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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