Expired content handling for SEO

Don’t let expired content damage your website’s SEO

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Discover the best way to handle expired content on your website

Expired content is content on a website that was relevant only for a limited amount of time and is being retired, such as discontinued products or expired offerings. Handling expired content on a website can be a very challenging task for SEO. Individually looking at a large volume of retired pages can be unrealistic, while not implementing an SEO-friendly approach can lead to large volumes of errors or traffic losses. We will conduct an analysis, taking into consideration content and technical aspects, as well as user experience, to identify the right scenario for handling expired content on your website.

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Our service can help…

  • 1

    When you are re-designing your website or launching a new one and need input on the best approach to handle expiring content.

  • 2

    When you want to optimise handling expired content on your website.

  • 3

    When the way you currently handle expired content is causing problems with your website’s traffic or indexation in the search engines.

  • 4

    When there are large increases in “Not found” errors reported for your website resulting from how expired content is handled.

  • 5

    When you have indexation problems with expired content.

  • 6

    When you have significant traffic loss due to how expired content is currently managed.

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Why is it important to deal with expired content?

Expired content is content on a website that is relevant only for a limited amount of time and is being retired, such as discontinued products or expired offerings. Handling expired content on a website can be a very challenging task for SEO. Websites that have to worry about expired content tend to be large sites. Individually looking at retired pages can be unrealistic, while not implementing an SEO-friendly approach can lead to large volumes of errors or traffic losses.

There isn't a universal, perfect solution for handling expired content. Finding the best solution requires individual analysis of the website's situation, taking into consideration back-end and technological possibilities and limitations, traffic to the content due to be expired, user experience and link authority.

We will conduct an analysis, taking into consideration content and technical aspects, as well as user experience, to identify the right scenario for handling expired content on your website.

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How it works

The process begins by completing a briefing questionnaire to clarify your objectives and supply the information needed to deliver this service. The briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your valid Google Search Console account (or Webmaster Tools account for a search engine other than Google) and Google Analytics account (or other search analytics tool if you do not use Google Analytics).

Based on the submitted project brief, as well as the nature and volume of the expiring content on your website, we will assess what the best solution for handling it is, taking into consideration various aspects which can include:

  • crawl allowance and indexation of your website
  • traffic to expired content
  • backlink profile and authority of expired pages
  • user experience and server bandwidth to handle many server-side redirections

Our analysis, along with our recommendations, will be provided either as a PowerPoint or Word document, with possible appendix material in an Excel file.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Expired content handling for SEO

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