Boost rankings and traffic with on-page optimisation

In order for your website to rank highly in the search engines, it is important that it is optimised with good meta tags and popular and relevant keywords. A native speaker of your target language will make suggestions on how you can optimise your headings, text, images and hyperlinks by inserting keywords while preserving the linguistic flow. They will also create meta tags for your website, including the title tag, keyword tag and meta description tag. You will receive a report containing the recommended, optimised on-page content and the meta tags ready for you to upload to your website's CMS system and template respectively.

International on-page SEO can help...

When you want to improve your website's organic rankings in the search results.

When you want to increase the quantity of traffic to your website.

When you want to increase the quality of traffic to your website.

When you want to improve your keyword targeting on specific pages of your website through various elements.

When you want the search engines to have a better understanding of the contents of your website.

When you want to increase your click-through rates from the search engine results pages.

When you do not have optimised meta tags on your website.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is international SEO important?

Internet users are extremely sensitive to websites' positions in the search engine results pages (SERPs) and usually only visit those that rank near the top of the first page. One way to boost your website's ranking is by using keywords that are relevant and popular in your target language and market. This key SEO activity will not only improve your rank position but should also increase quality traffic to your website.

We will make suggestions on how you can optimise your on-page content by inserting keywords into elements such as your headings, text, images and hyperlinks. A native linguist will be working on the project to ensure that the natural flow of the language is preserved.

We will also create meta tags for your website, including the title tag, keyword tag and meta description tag. Meta tags are used by search engine spiders to help them determine the content of the webpage and whether it should rank for particular search queries or not.

You will receive the recommended, optimised content in a Word or PDF format, ready for you to upload to your website's CMS system. The meta tags will be sent to you in an Excel spreadsheet, ready for you to add to your website template.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need to know your website URL and your targeted keywords, as well as which search engines you are targeting. If you don't have your target keywords, you will need to order keyword research separately. We also require that keyword mapping and meta data creation be carried out first.

A native speaker of your target language, under the supervision of your Project Manager, will go through your webpages' on-page content and create a document containing optimised content with keywords inserted into your headings, text, images and hyperlinks. They will ensure that all these optimised elements still make sense, flow well and are grammatically accurate. They will also highlight keywords that are already on your webpage.

They will then write meta tags for your website. They will create appropriate title tags, keyword tags and meta description tags that are keyword-rich and in your target language, ensuring that all search engine character limits are adhered to.

You will receive the recommended, optimised content in a Word or PDF format, and the meta tags in an Excel file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times