What is programmatic advertising?
Programmatic advertising is quickly emerging as a powerful, agile and transparent form of advertising that is becoming increasingly popular.
Programmatic advertising involves the use of artificial intelligence (AI) to buy digital advertising space. It also involves the use of AI to collect and analyse cookies to improve audience targeting and decide when an ad should be displayed to a user.
The benefits of this intelligent and automated technology include improved targeting, real-time optimisation of campaigns, reduced audience duplication and sophisticated tracking.
However, human involvement is still necessary to set up and monitor the programmatic advertising campaign, including aspects such as:
- picking goals and ROI benchmarks
- ad scheduling
- changing demographics
- optimising targeting and retargeting
- pausing/activating ad deliveries
- ad rotations
Please note that any reporting required sits under our service 'Paid media monthly performance analysis'.
We will run a programmatic advertising campaign for you, taking care of the process from beginning to end, from creating the strategy, to setting up the campaign and optimising towards your goal(s).