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Programmatic campaign management
Realise the power of programmatic advertising
Embrace programmatic advertising
Programmatic advertising involves the use of artificial intelligence (AI) to buy digital advertising space. The benefits of this intelligent and automated technology include improved targeting, real-time optimisation of campaigns, reduced audience duplication and sophisticated tracking. We will run a programmatic advertising campaign for you, taking care of the process from beginning to end, from creating the strategy, to setting up the campaign, to optimisation, reporting and post-campaign analysis.
Programmatic advertising can help...
When you want to create/improve your brand/product awareness in domestic/international markets.
When you want to run display and video campaigns across domestic/international markets.
When you want to track and monitor your advertising spend and evaluate the returns.
When you want to reach your target audience online, based on their browsing behaviour and interests.
What is programmatic advertising?
Programmatic advertising is quickly emerging as a powerful, agile and transparent form of advertising that is becoming increasingly popular.
Programmatic advertising involves the use of artificial intelligence (AI) to buy digital advertising space. It also involves the use of AI to collect and analyse cookies to improve audience targeting and decide when an ad should be displayed to a user.
The benefits of this intelligent and automated technology include improved targeting, real-time optimisation of campaigns, reduced audience duplication and sophisticated tracking.
However, human involvement is still necessary to set up and monitor the programmatic advertising campaign, including aspects such as:
- identifying digital persona
- creating custom-tailored campaigns
- picking goals and ROI benchmarks
- ad scheduling
- changing demographics
- optimising targeting and retargeting
- pausing/activating ad deliveries
- ad rotations and call-to-action revisions
- pre/mid/post-campaign analysis
We will run a programmatic advertising campaign for you, taking care of the process from beginning to end, from creating the strategy, to setting up the campaign, to optimisation, reporting and post-campaign analysis.
How it works
The process begins by completing a briefing questionnaire to clarify your campaign objectives and requirements. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.
Based on the brief, our dedicated team of programmatic campaign specialists will create a tailored programmatic advertising campaign strategy for you, producing a recommended plan for the entire campaign.
Once this plan has been approved, we will share the creative specifications with the creative team, along with all the variables that will support us in optimising the campaign. Once all creatives have been approved, we will test the creatives and tag them so that we will be able to monitor the campaign. We will then activate the campaign.
We will regularly monitor the campaign in order to optimise it – either in real-time or after a certain time period, depending upon the objectives and duration of the campaign.
We will create campaign reports for you, both whilst the campaign is running (based on a frequency agreed with you) and finally an end-of-campaign report which will include not only the outcomes and results, but also post-campaign analysis with suggestions and recommendations on how to improve future campaigns.
Please note that there are certain limitations on creatives and deliverables, based on what the Interactive Advertising Bureau (IAB) allows. There may also be limitations as a result of adhering to General Data Protection Regulation (GDPR) regulations for targeting, retargeting and data usage purposes.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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