Embrace programmatic advertising

Programmatic advertising involves the use of artificial intelligence (AI) to buy digital advertising space. The benefits of this intelligent and automated technology include improved targeting, real-time optimisation of campaigns, reduced audience duplication and sophisticated tracking. We will run a programmatic advertising campaign for you, taking care of the process from beginning to end, from creating the strategy, to setting up the campaign, to optimisation, reporting and post-campaign analysis.

Programmatic advertising can help...

When you want to create/improve your brand/product awareness in domestic/international markets.

When you want to run display and video campaigns across domestic/international markets.

When you want to track and monitor your advertising spend and evaluate the returns.

When you want to reach your target audience online, based on their browsing behaviour and interests.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is programmatic advertising?

Programmatic advertising is quickly emerging as a powerful, agile and transparent form of advertising that is becoming increasingly popular.

Programmatic advertising involves the use of artificial intelligence (AI) to buy digital advertising space. It also involves the use of AI to collect and analyse cookies to improve audience targeting and decide when an ad should be displayed to a user.

The benefits of this intelligent and automated technology include improved targeting, real-time optimisation of campaigns, reduced audience duplication and sophisticated tracking.

However, human involvement is still necessary to set up and monitor the programmatic advertising campaign, including aspects such as:

  • strategy
  • planning
  • picking goals and ROI benchmarks
  • ad scheduling
  • geo-fencing/geo-targeting
  • changing demographics
  • optimising targeting and retargeting
  • pausing/activating ad deliveries
  • ad rotations

Please note that any reporting required sits under our service 'Paid media monthly performance analysis'.

We will run a programmatic advertising campaign for you, taking care of the process from beginning to end, from creating the strategy, to setting up the campaign and optimising towards your goal(s).

How it works

The process begins by completing a briefing questionnaire to clarify your campaign objectives and requirements. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.

Based on the brief, our dedicated team of programmatic campaign specialists will create a tailored programmatic advertising campaign strategy for you, producing a recommended plan for the entire campaign.

Once this plan has been approved, we will share the creative specifications with the creative team, along with all the variables that will support us in optimising the campaign. Once all creatives have been approved, we will test the creatives and tag them so that we will be able to monitor the campaign. We will then activate the campaign.

We will regularly monitor the campaign in order to optimise it – either in real-time or after a certain time period, depending upon the objectives and duration of the campaign.

We will create campaign reports for you, both whilst the campaign is running (based on a frequency agreed with you) and finally an end-of-campaign report which will include not only the outcomes and results, but also post-campaign analysis with suggestions and recommendations on how to improve future campaigns. Please note that there are certain limitations on creatives and deliverables, based on what the Interactive Advertising Bureau (IAB) allows. There may also be limitations as a result of adhering to General Data Protection Regulation (GDPR) regulations for targeting, retargeting and data usage purposes.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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