If you have a network of websites in different languages it is important that you use a geo selector correctly and use the correct language in your on-page content and URLs. An SEO strategist will conduct on audit on your network of websites to check if you are using a geo selector correctly, as well as to check that the correct language is being used at all times. You will receive the raw data in an Excel file as well as a PDF document explaining the findings, best practice, and recommendations for improvements.

Here’s when Geo Selector and Language Recognition Audit can help!

When you have a network of websites in different languages

When you do not have a geo-selector

When you want advice on how to use a geo-selector correctly

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


An optimised and search engine-friendly country / language selector, referred to as a 'geo selector', is an excellent way to link all your international websites together to form an ultimate and powerful network of websites. If some websites in the network have a lower backlink profile, they will benefit from the backlink power of other, stronger websites in this network. The strongest websites in your network will also benefit from quality backlinks from the remaining websites. Using a geo selector correctly will help boost each website's performance in its target country and help search engines to crawl it correctly.

Our audit will provide you with detailed information about best practice for geo selectors and will examine the current geo selector of your site from a search engine crawler and user perspective to identify structural, compatibility and usability issues. We will also check that the correct language is being used on each website in your network.

We will provide you with our findings and a list of suggestions for improvements.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need you to provide the URLs of all the websites in your network.

An SEO strategist will analyse the geo selector on your site currently to check if it is set up and if best practice has been followed or not. They will also examine whether your websites are UTF-encoded and will check that the correct language is being used in URLs as well as on the page. They will write a report of their findings and will provide their recommendations for improvements.

Please note that this service provides advice only and does not include the implementation of any recommendations.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times