Non-branded traffic SEO analysis

Is your website properly optimised for non-branded keywords?

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Discover new opportunities to improve your non-branded traffic

Non-branded keywords are search queries that do not include your company name. Differently from branded traffic, which is connected to customer retention and brand awareness, non-branded traffic is important for new customer acquisition. We will analyse data from your Google Analytics and Google Search Console accounts, as well as keyword search volume data, to help identify non-branded opportunities in your target market in order to increase your non-branded traffic and ranking performance.

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A non-branded traffic SEO analysis can help...

  • 1

    When your website is not ranking highly for non-branded terms.

  • 2

    When your website traffic mainly comes from branded searches.

  • 3

    When you are looking for ways to increase organic visits.

  • 4

    When you have performed basic on-site SEO and wish to develop your SEO further.

  • 5

    When your organic visits are performing well, but you want to identify further gaps in the market.

  • 6

    When you want to improve your keyword targeting strategy.

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Why are non-branded queries important?

Non-branded keywords are search queries that do not include your company name which users are typing into a search engine search box to find your products or services on the internet.

It's important to be well-informed about your non-branded keyword traffic because it represents a portion of your website visitors who have discovered and visited your website but don't yet know about you or your business.

Differently from branded traffic, which is connected to customer retention and brand awareness, non-branded traffic is important for new customer acquisition.

Whilst websites naturally rank highly for branded queries in most cases and there's limited growth to be achieved in brand SEO, non-branded queries represent a great opportunity to increase traffic and grow your online presence.

If you are trying to improve your non-branded visibility in the search engine results pages (SERPs), then you will need to perform an analysis into potential key phrases to help you identify gaps or areas for improvement in your organic rankings for non-branded queries.

An SEO Specialist will combine in-depth keyword information taken from your Google Analytics and Google Search Console accounts with keyword search volume data, to help identify non-branded opportunities in your target market in order to increase your non-branded traffic and ranking performance.

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How it works

The process begins by completing a briefing questionnaire with your Project Manager. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your Google Analytics and Google Search Console accounts.

An SEO Strategist will perform an in-depth examination of your Google Analytics and Google Search Console accounts to analyse the following information:

  • non-branded search queries
  • impressions
  • clicks
  • click-through rate
  • average ranking position

They will then match this up with monthly keyword search volumes and use the overall information to find gaps in the market that you could turn into opportunities to increase non-branded search engine visibility and drive high quality traffic to your website.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Non-branded traffic SEO analysis

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