Why are non-branded queries important?
Non-branded keywords are search queries that do not include your company name which users are typing into a search engine search box to find your products or services on the internet.
It's important to be well-informed about your non-branded keyword traffic because it represents a portion of your website visitors who have discovered and visited your website but don't yet know about you or your business.
Differently from branded traffic, which is connected to customer retention and brand awareness, non-branded traffic is important for new customer acquisition.
Whilst websites naturally rank highly for branded queries in most cases and there's limited growth to be achieved in brand SEO, non-branded queries represent a great opportunity to increase traffic and grow your online presence.
If you are trying to improve your non-branded visibility in the search engine results pages (SERPs), then you will need to perform an analysis into potential key phrases to help you identify gaps or areas for improvement in your organic rankings for non-branded queries.
An SEO Specialist will combine in-depth keyword information taken from your Google Analytics and Google Search Console accounts with keyword search volume data, to help identify non-branded opportunities in your target market in order to increase your non-branded traffic and ranking performance.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS