Why is content quality important?
In order to succeed in digital marketing, it is vital to have high quality content on your website. High quality content will help to boost your reputation as a thought leader in your industry. It can also provide SEO benefits, as search engines view quality content as a positive ranking factor.
We will conduct an audit to assess the quality of your content. We will check the content from a linguistic standpoint, review the page description and messaging, and check that the content is aligned with your business' personas. We will then advise which actions should be taken regarding the content – if it should be kept, updated or deleted.
Completing the actions in the report should result in improved rankings, increased traffic, improved visitor interaction, reduced bounce rates and increased time spent on-site.