Why are UTM codes important?
A UTM code is a simple code that you can append to your paid search URL in order to track a source, medium and campaign name.
UTM codes are useful as they enable Google Analytics to tell you where searchers came from, as well as what campaign referred them to your website. This can teach you which of your campaigns are working well, and which ones aren't, allowing you to improve and optimise your campaigns accordingly and ultimately get better results.
There are 5 UTM parameters that we can add to your URLs:
We will assign a value to each parameter such as utm_medium=cpc
An example of a final URL with UTMs added is: https://www.example.com/?utm_source=Yandex.Direct&utm_medium=cpc&utm_campaign=brand&utm_term=webcertain
The number of URL to order will depend on the parameters you are tracking.
i.e.: you only have one landing page with 10 campaigns targeting that same URL. You want to track the performance of each campaign. You will need to order : Creating UTMs for up to 20 URLs as each campaign will be assigned one unique URL with unique UTM codes.
UTMs can also be added to track individual keyword performance via third party tracking tools.