Why are UTM codes important?
A UTM code is a simple code that you can append to your paid search URL in order to track a source, medium and campaign name.
UTM codes are useful as they enable Google Analytics to tell you where searchers came from, as well as what campaign referred them to your website. This can teach you which of your campaigns are working well, and which ones aren't, allowing you to improve and optimise your campaigns accordingly and ultimately get better results.
There are 5 UTM parameters that we can add to your URLs:
We will assign a value to each parameter such as utm_medium=cpc
An example of a final URL with UTMs added is: https://www.example.com/?utm_source=Yandex.Direct&utm_medium=cpc&utm_campaign=brand&utm_term=webcertain
UTMs can also be added to track individual keyword performance via third party tracking tools.