Gain insights into how your PPC campaigns are performing

Being able to view and analyse the performance of your PPC campaigns is essential as it enables you to learn what is working and what isn't. It also allows you to see how your PPC is stacking up against other campaigns you might be running such as social or email. Many advertisers use auto-tagging on Google Ads which is enabled by default, however not all platforms have this feature and therefore, to be able to track the performance of your campaigns in Google Analytics, we must add UTM codes to the URLs. This applies to platforms such as Naver, Yandex.Direct, Bing, Baidu, Daum and Facebook. We will create UTM codes for your PPC URLs.

UTM code creation can help...

When you want to track the performance of your international PPC campaigns in Google Analytics.

When your campaign isn’t on Google Ads and therefore cannot use the auto-tagging feature.

When you want to see which Google Analytics goals are being triggered by your international PPC campaigns.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are UTM codes important?

A UTM code is a simple code that you can append to your paid search URL in order to track a source, medium and campaign name.

UTM codes are useful as they enable Google Analytics to tell you where searchers came from, as well as what campaign referred them to your website. This can teach you which of your campaigns are working well, and which ones aren't, allowing you to improve and optimise your campaigns accordingly and ultimately get better results.

There are 5 UTM parameters that we can add to your URLs:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content

We will assign a value to each parameter such as utm_medium=cpc

An example of a final URL with UTMs added is:


The number of URL to order will depend on the parameters you are tracking.

i.e.: you only have one landing page with 10 campaigns targeting that same URL. You want to track the performance of each campaign. You will need to order : Creating UTMs for up to 20 URLs as each campaign will be assigned one unique URL with unique UTM codes.

UTMs can also be added to track individual keyword performance via third party tracking tools.

How UTM code creation works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your PPC ad objectives. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.

A PPC Specialist who understands your tracking requirements will create the UTMs to be appended to your PPC URLs, under the supervision of your Project Manager. They will then upload the URLs with the UTMs appended into your campaigns.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times