Why are UTM codes important?
A UTM code is a simple code that you can append to your paid search URL in order to track a source, medium and campaign name.
UTM codes are useful as they enable Google Analytics to tell you where searchers came from, as well as what campaign referred them to your website. This can teach you which of your campaigns are working well, and which ones aren't, allowing you to improve and optimise your campaigns accordingly and ultimately get better results.
There are 5 UTM parameters that we can add to your URLs:
- utm_source
- utm_medium
- utm_campaign
- utm_term
- utm_content
We will assign a value to each parameter such as utm_medium=cpc
An example of a final URL with UTMs added is: https://www.example.com/?utm_source=Yandex.Direct&utm_medium=cpc&utm_campaign=brand&utm_term=webcertain
The number of URL to order will depend on the parameters you are tracking.
i.e.: you only have one landing page with 10 campaigns targeting that same URL. You want to track the performance of each campaign. You will need to order : Creating UTMs for up to 20 URLs as each campaign will be assigned one unique URL with unique UTM codes.
UTMs can also be added to track individual keyword performance via third party tracking tools.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS