Search term report analysis

Are your PPC ads reaching the right audience?

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Improve the efficiency of your PPC ads

PPC ads are a useful way to reach your target audience when they search for relevant terms in the search engines. In order for your PPC ads to be successful, they must reach a relevant audience. Reaching the right audience can lead to high click-through rates and improved quality scores, whereas reaching the wrong audience can have the opposite effect. We will carefully analyse a search term report containing actual users’ search phrases which are driving traffic to your website through your PPC account. We will identify positive keywords and add these to your PPC campaign, as well as identifying and blocking negative keywords in order to improve the efficiency and targeting of your PPC ads.

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A search term report analysis can help...

  • 1

    When you want to refine which keywords trigger your PPC ads.

  • 2

    When your click-through rates and quality scores are poor.

  • 3

    When you want your PPC ads to reach a more relevant audience.

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Why are search terms so important?

“Search terms”, “search queries”, “key phrases” or “keywords” are the words and phrases that internet users enter into search engines. PPC ads appear in the search engine results when users search for particular keywords. A search term report will show you which key phrases people are actually searching for and which terms trigger your ads to display. It is important to run regular search term reports for your PPC account, as this will help you to identify positive and negative keywords and improve overall efficiency.

Positive keywords are keywords that generate a lot of impressions for your ad and are relevant to the products or services you offer. Since these impressions can lead to sales, you will want to add such positive keywords to your keyword list.

Negative keywords are those which also result in impressions on your ad but are not suitable for your website. Negative keywords can lead to people clicking on your ad but then leaving your website immediately when they see that you do not offer what they were searching for. This will increase your bounce rate and you will still have to pay for their click – a situation you want to avoid as it could lower the quality scores of your keywords. You will want to block these negative keywords from your PPC ad campaign.

We will carefully select the terms, analyse the report containing actual users’ search phrases which are driving traffic to your website through your PPC account, adding positive keywords and negative keywords as appropriate in the search engine. This will ensure that the traffic generated through your PPC ads is more relevant.

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How a search term report analysis works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A PPC Specialist, who will be a native speaker of your target language, will analyse the search term report under the supervision of your Project Manager. They will identify positive keywords and add them to your PPC campaign. They will also identify any negative keywords and block these from your PPC campaign to reduce your bounce rate.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Search term report analysis

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