Why are inbound links important?
Inbound links, also called backlinks, are a strong ranking signal on all the world's major search engines. Inbound links from highly authoritative websites send a positive signal to the search engines that your content is valuable for users, which can lead to your website getting higher rankings.
However, you might sometimes find that an inbound link is not linking to the right page on your website. If your webpage gets linked to from an authoritative website but the page doesn't exist anymore, you will miss out on a great opportunity to get link equity and a ranking boost.
We will conduct an investigation to identify broken links on your website that have been linked to from other websites. We will then verify whether these backlinks would be good or bad for your SEO. This will help you to decide whether the broken page should be fixed, redirected or if no action should be taken.