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Broken inbound links audit
Could your website be missing out on link equity due to broken links?
Don't let broken links harm your rankings
One important part of your website's SEO is how it is linked to other trusted websites. Being linked to from high quality websites can improve your rankings, thereby helping you to increase your organic traffic. It is important to understand your link profile as this can help you to decide where to focus your efforts to improve your overall link strategy. We will collect backlink data on your website, identifying broken links that get linked to from high quality websites. We will also provide recommendations on how to fix these broken inbound links.
A broken inbound links audit can help...
When you have made on-site changes and fear that some URLs are broken/404.
When you know that your website contains broken links and want to identify where they get linked from.
When you want to know where broken links are on your website and make a plan to fix them in order to retain the link juice from external websites.
Why are inbound links important?
Inbound links, also called backlinks, are a strong ranking signal on all the world's major search engines. Inbound links from highly authoritative websites send a positive signal to the search engines that your content is valuable for users, which can lead to your website getting higher rankings.
However, you might sometimes find that an inbound link is not linking to the right page on your website. If your webpage gets linked to from an authoritative website but the page doesn't exist anymore, you will miss out on a great opportunity to get link equity and a ranking boost.
We will conduct an investigation to identify broken links on your website that have been linked to from other websites. We will then verify whether these backlinks would be good or bad for your SEO. This will help you to decide whether the broken page should be fixed, redirected or if no action should be taken.
How does a broken link audit work?
The process begins by completing a briefing questionnaire to clarify your objectives. We will need to know the domain or URL that you want us to analyse. This briefing will be visible to all the team members involved with conducting the audit and is the foundation for all our quality checks.
A link specialist and an SEO-trained native speaker of your target language will work together to identify broken inbound links. We will also provide recommendations on how best to fix these broken inbound links.
You'll receive a list of the broken inbound links and the URL of the source page where the link is coming from. This will be provided to you in an Excel format, along with data charts containing our diagnoses and recommendations on how you can improve going forward.
Please note that this service does not include a list of redirect URLs to fix the broken inbound links. If you need in-depth URL redirect recommendations to fix or replace your broken links, you will need to order additional services.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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