Don't let broken links harm your rankings

One important part of your website's SEO is how it is linked to other trusted websites. Being linked to from high quality websites can improve your rankings, thereby helping you to increase your organic traffic. It is important to understand your link profile as this can help you to decide where to focus your efforts to improve your overall link strategy. We will collect backlink data on your website, identifying broken links that get linked to from high quality websites. We will also provide recommendations on how to fix these broken inbound links.

A broken inbound links audit can help...

When you have made on-site changes and fear that some URLs are broken/404.

When you know that your website contains broken links and want to identify where they get linked from.

When you want to know where broken links are on your website and make a plan to fix them in order to retain the link juice from external websites.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are inbound links important?

Inbound links, also called backlinks, are a strong ranking signal on all the world's major search engines. Inbound links from highly authoritative websites send a positive signal to the search engines that your content is valuable for users, which can lead to your website getting higher rankings.

However, you might sometimes find that an inbound link is not linking to the right page on your website. If your webpage gets linked to from an authoritative website but the page doesn't exist anymore, you will miss out on a great opportunity to get link equity and a ranking boost.

We will conduct an investigation to identify broken links on your website that have been linked to from other websites. We will then verify whether these backlinks would be good or bad for your SEO. This will help you to decide whether the broken page should be fixed, redirected or if no action should be taken.

How does a broken link audit work?

The process begins by completing a briefing questionnaire to clarify your objectives. We will need to know the domain or URL that you want us to analyse. This briefing will be visible to all the team members involved with conducting the audit and is the foundation for all our quality checks.

A link specialist and an SEO-trained native speaker of your target language will work together to identify broken inbound links. We will also provide recommendations on how best to fix these broken inbound links.

You'll receive a list of the broken inbound links and the URL of the source page where the link is coming from. This will be provided to you in an Excel format, along with data charts containing our diagnoses and recommendations on how you can improve going forward.

Please note that this service does not include a list of redirect URLs to fix the broken inbound links. If you need in-depth URL redirect recommendations to fix or replace your broken links, you will need to order additional services.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times