Gain insights into the performance of your overlay banners

Overlay banners pop up on the page that a user is viewing. They are useful when you want to communicate an important message to the user or encourage them to perform a particular action. If you have an overlay banner on your website, then it is important to track its performance. We will create a weekly or monthly report on the performance of your overlay banner and send you the data in a PowerPoint format.

Overlay banner reports can help…

When you want to know how many visitors could have seen the banner, how many actually saw it and how many engaged with the content you wanted to promote.

When you want to know if a specific action has influenced the visitors to interact with the content you wanted to promote.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why track banner performance?

An overlay banner is a banner that pops up on the page that a user is viewing. It is a great tool to use when you want to communicate an important message or encourage them to take a particular action, such as registering for an event or a community.

Due to their highly visible nature, overlay banners can help you to generate leads, reduce bounce rates and build a relationship with the user.

If you have an overlay banner on your website, then it is important to track its performance as this can help to inform your future marketing decisions.

We will create a weekly or monthly report on the performance of your overlay banner and send you the data in a PowerPoint format.

Reporting process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.

We will need you to provide us with the following:

  • LiveEngage log in details
  • the name of the campaign
  • the country the campaign was set up for
  • how frequently you want us to create the report (weekly or monthly)

One of our content management administrators will log in to LiveEngage, extract and combine the performance data and summarise it in a small PowerPoint presentation.

This report will be delivered to you on a weekly or monthly basis (whichever you choose), and will measure the prospects, exposure and engagement performance of each banner you want to track. The report will deliver the data in the form of statistics and a graph covering the last 4 weeks.

Please note that we cannot provide details of daily performance. Furthermore, this service includes the presentation of the data only – it does not include any commentary from us.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times