What is bounce rate?
Bounce rate is a metric that measures the percentage of people who land on your website, and then navigate away without engaging with your website in any way (i.e. don't click on menu items or any other internal links on the webpage). You can use bounce rate as a metric to measure the quality of your webpages and/or the quality of your audience (i.e. if the audience fits the purpose of your website).
There are multiple factors that can affect the bounce rate of your webpages, including:
- technical issues affecting your user experience
- poor optimisation of the webpage resulting in attracting an irrelevant audience
- visitors being confused by too many call-to-actions (or having no call-to-actions at all)
- not having well-structured internal links that take the visitor to related pages or posts
- an over-complicated menu
These factors, as well as many more, need to be considered when optimising your webpages and lowering high bounce rates.
Our SEO team will review your entry pages with these elements in mind and suggest any necessary amendments to help you attract relevant traffic to your webpages as well as keep your audience engaged.