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Bounce rate SEO analysis
Examine your bounce rates
Bounce rate is the percentage of visitors to a particular website who navigate away after only viewing one webpage. This metric helps to measure the effectiveness of a website in encouraging visitors to continue with their visit. Our SEO team will look at your analytics data, identify examples of webpages with high and low bounce rates and look at various elements that could explain the differences in the pages' performance. Our conclusions will be presented in the form of an analysis and practical recommendations on how to improve your bounce rate will be included.
Bounce rate SEO analysis can help...
When your entry pages have high bounce rates.
When your entry pages do not seem to generate the interest of visitors.
When visitors only view single webpages without looking at others or taking some form of action within the website before a specific time period.
When you are not sure if your webpages attract the right type of audience.
What is bounce rate?
Bounce rate is a metric that measures the percentage of people who land on your website, and then navigate away without engaging with your website in any way (i.e. don't click on menu items or any other internal links on the webpage). You can use bounce rate as a metric to measure the quality of your webpages and/or the quality of your audience (i.e. if the audience fits the purpose of your website).
There are multiple factors that can affect the bounce rate of your webpages, including:
- technical issues affecting your user experience
- poor optimisation of the webpage resulting in attracting an irrelevant audience
- visitors being confused by too many call-to-actions (or having no call-to-actions at all)
- not having well-structured internal links that take the visitor to related pages or posts
- an over-complicated menu
These factors, as well as many more, need to be considered when optimising your webpages and lowering high bounce rates.
Our SEO team will review your entry pages with these elements in mind and suggest any necessary amendments to help you attract relevant traffic to your webpages as well as keep your audience engaged.
Bounce rate analysis process
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.
An SEO specialist will use your analytics platform to pull webpage traffic data and gather examples of webpages that have high and low bounce rates. We will then conduct a thorough audit, looking at the on-page factors as well as website structural factors, in order to discover why your bounce rate may be high, and will provide practical recommendations on how to improve it.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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