Google Analytics | First-time configuration

Start as you mean to go on
best practice set-up
collect clean and robust data from day one

Don't let poor data quality lead to poor decisions

Google Analytics provides detailed statistical data about your website's traffic and conversions, enabling you to understand how your website is being used, which helps you make informed decisions about future campaign activity and improve the usability of your website. We will set up a Google Analytics account for your company, making sure that the goals and the data in the reports are meaningful for your business.

Google Analytics first-time configuration can help...

Before investing in online marketing and/or starting to optimise your website.

When you want to gain better insights into your website’s performance.

When you want to add another Reporting View to an existing Google Analytics Account or Property.

When you expand to another country.

When you set up an additional website.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Your data is your business; respect it

Google Analytics is a very powerful website analytics tool.

It measures almost everything that happens on your website. It enables you to discover how your users interact with your website, which in turn helps you to make decisions about how well or otherwise your website is performing against your objectives.

However, if your configuration doesn't match best practice standards you may not be collecting the right data or clean data.

We'll set up a Reporting View for you, in addition to a Test and 'All Data view' per Google's best practice recommendations.

This will include:

setting up and applying filters to exclude all non-genuine user activity e.g. your own teams
setting up and applying filters to exclude bots and crawlers, which can create spam visits
setting up goals
setting time zone settings
setting up user access permissions
ensuring consistency with any existing Views you may have
advice on channel and campaign naming through utm coding, to ensure you keep collecting clean and consistent data

Next step...

We'll start by asking you some questions via our briefing questionnaire, which will include key data that you'll need to provide to us.

Upon ordering, if you have an existing Google Analytics account, we'll need you to 'invite' us to see the relevant Google Analytics Account(s), Property(ies) and View(s). If you use Google Tag Manager (recommended) we'll also need access to the container.

Once we're clear about the configuration you need, we'll set about checking the configuration in detail against this.

As we progress through the review, we'll compile your report, detailing where improvements are needed and provide a costed proposal for implementing them, should you wish us to do so.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.