Formulating a brief for a new website can be an extremely challenging process. This service aims to bridge the knowledge gap between what's possible and what's best practice to produce a “future-proof” website brief makes the best use of current technologies, effectively represents your business and is technically possible. You can then use this website brief to approach and engage with web development agencies.

Here’s when Website technical briefing can help!

When you are considering building a new website

When you want to change parts of your website

When you are frustrated by the constraints of your current CMS

When you want to know ‘what’s possible’ in current web design

When you are struggling to keep your content up-to-date and well-linked within your current site architecture

When you are curious to know if there’s a better way to achieve your goal

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


From time to time it's likely that you'll want to redesign or relaunch all or parts of your website, for example if you want to update your brand image, take advantage of current (and future) technologies or publish a wider range of content.

Getting started in this process can be challenging. You understand your business better than anyone, but producing a future-proofed website design for your business is extremely difficult unless you have access to the latest technical knowledge.

This service aims to bridge that gap and will produce a technical brief for your redesigned/relaunched website that you can then give to a web design agency to receive quotes for the work to be undertaken.

The final outcome is a document that is written by ourselves – and approved by you - which you can then use to engage with a web development agency, whether that is ourselves or an alternative vendor.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your website objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will talk to you about your overall marketing strategy, your digital strategy and how you'd like to see your website play a more pivotal role within it. We will need to have an in-depth understanding of your business, your goals, your resources and assets and how they work together. The aim is to develop a coherent plan of how the website should represent your business, before we consider how it might function (be programmed) or what it might look like.

Over the course of a number of discussions – at least one of which should be face-to-face – we will explore many different elements that might be incorporated into a digital strategy and will need to be integrated into your website in the current development or a future phase. This will most likely reveal elements that you may not have known were possible or hadn't previously considered.

Once we have this detailed understanding, our team of programmers, designers and marketers will work together to ensure that we produce a brief for the build of a new website/partial website that meets all your requirements and is technically possible.

We will deliver this website brief to you as an electronic document that you can then use to engage with a web development agency.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times