Many small improvements lead to one big one...
Google Analytics comes with a wide range of segments as standard, enabling you to quickly and easily drill down into a subset of data individually or for comparison against each other. These include different traffic sources, session criteria such as 'with conversions' or devices used.
Google Analytics recognises that the standard segments are not always sufficiently detailed to suit your business and has created the feature to configure Custom Segments based on a wide range of different criteria.
Almost any dimension can be used to create a Custom Segment. Dimensions can also be combined e.g. returning mobile users in France referred by email, as well as applying conditions such as a specified pages(s) viewed during the visit.
We'll configure your segment in the Custom Segments tool and ensure that it is available on demand for your teams at the touch of a button within their individual Google Analytics profiles.
You may wish to consider a training session or programme for your marketing and/or web teams to improve their understanding and usage of Google Analytics.