Google Analytics |
Custom Segments configuration

Understand your customers better with custom segmentation - tailored to your business needs

The whole is just the sum of the parts (or segments)

Segmentation is a key aspect of marketing, enabling you to reach different groups of customers based on a range of criteria. In order to effectively understand how well you're doing with each segment, you need to ensure you can apply the same segmentation to your web analytics data. Google Analytics has a segments feature that enables you to do this. The tool comes with an array of standard segments. However, they are also customisable. We will create custom segments for you based on your specifications.

Google Analytics - Custom Segments configuration will help you...

When you can't get the insight you need from the standard Google Analytics segments.

When you want to compare data in the standard reporting views.

When you don't have the time to set up Custom Segments yourself.

When you aren't confident in setting up Custom Segments yourself.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Many small improvements lead to one big one...

Google Analytics comes with a wide range of segments as standard, enabling you to quickly and easily drill down into a subset of data individually or for comparison against each other. These include different traffic sources, session criteria such as 'with conversions' or devices used.

Google Analytics recognises that the standard segments are not always sufficiently detailed to suit your business and has created the feature to configure Custom Segments based on a wide range of different criteria.

Almost any dimension can be used to create a Custom Segment. Dimensions can also be combined e.g. returning mobile users in France referred by email, as well as applying conditions such as a specified pages(s) viewed during the visit.

We'll configure your segment in the Custom Segments tool and ensure that it is available on demand for your teams at the touch of a button within their individual Google Analytics profiles.

You may wish to consider a training session or programme for your marketing and/or web teams to improve their understanding and usage of Google Analytics.

Next step...

We'll start by asking you some questions via our briefing questionnaire, which will include key data that you'll need to provide to us.

Upon ordering, we'll need you to 'invite' us to see the relevant Google Analytics Account(s), Property(ies) and View(s).

Once we're clear about the requirement, we'll configure the segment in Google Analytics, making it available for you to approve.

When you've approved the segment, we'll then ensure it's visible to all or shared with designated members of your team.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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