Tailored insights at your fingertips
When Google Analytics is properly configured, you can learn a great deal about how your users find and interact with your website with the vast array of standard reports available within the tool.
However, your business is like no other, meaning that there will always be insights that you would like to understand that the standard reports don't provide. You might find that you are constantly selecting secondary dimensions and exporting to Excel to bring the data you need together.
Google has developed the Custom Reports feature, to enable you to bring the data together within the application, helping to avoid complex and time consuming data manipulation.
We'll configure your reports in the Custom Reports tool and ensure it's available on demand for your teams at the touch of a button within their individual Google Analytics profiles.
You may wish to consider a training session or programme for your marketing and/or web teams to improve their understanding and usage of Google Analytics.