Google Analytics | Configuration review

Ensure you have robust and clean data informing your digital decision-making

Clean and robust data shouldn't be optional

Google Analytics is a very powerful website analytics tool. Clean robust data is vital. It underpins your digital business. Don't let erroneous or incomplete configuration hinder your opportunity to succeed. The configuration review service ensures that you can rely on the data you collect, as we check that each key element is correctly and completely configured.

A Google Analytics configuration review can help...

When you use Google Analytics to measure your website performance.

When you are concerned that the data you see in Google Analytics may not be correct.

When there are actions or events you'd like to record but you can't see them in Google Analytics.

When you're about to configure a new Google Analytics profile.

When you've made recent changes to a website measured by Google Analytics.

When you've not had the 'health' of your Google Analytics profile checked recently.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Corrupted data means decision-making risk

Google Analytics is a very powerful website analytics tool.

It measures almost everything that happens on your website. It enables you to discover how your users interact with your website, which in turn helps you to make decisions about how well or otherwise your website is performing against your objectives.

However, if your configuration doesn't match best practice standards you may not be collecting the right data or clean data.

Common configuration issues include (but are not limited to):

failing to filter out all non-genuine user activity e.g. your own teams
failing to filter out crawlers, which create spam visits
not setting up goals or events correctly, or even at all
incorrect time zone settings
inconsistencies across different views
configuration of a testing environment
inconsistent channel and campaign naming through utm coding

All of these (and more) will result in collecting misleading data, which by default creates risk that the decisions you make based on the 'insights' gained from it are poorer or less effective than they might be.

The outcome will be an appraisal of your current configuration, alongside any recommendations to improve the configuration and a costed proposal to implement them, should you wish us to do so.

You may wish to consider a training session or programme for your marketing and/or web teams to improve their understanding and usage of Google Analytics.

Next step...

We'll start by asking you some questions via our briefing questionnaire, which will include key data that you'll need to provide to us.

Upon ordering, we'll need you to 'invite' us to see the relevant Google Analytics Account(s), Property(ies) and View(s).

Once we're clear about the configuration you need, we'll set about checking the configuration in detail against this.

As we progress through the review, we'll compile your report, detailing where improvements are needed and provide a costed proposal for implementing them, should you wish us to do so.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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