Corrupted data means decision-making risk
Google Analytics is a very powerful website analytics tool.
It measures almost everything that happens on your website. It enables you to discover how your users interact with your website, which in turn helps you to make decisions about how well or otherwise your website is performing against your objectives.
However, if your configuration doesn't match best practice standards you may not be collecting the right data or clean data.
Common configuration issues include (but are not limited to):
- failing to filter out all non-genuine user activity e.g. your own teams
- failing to filter out crawlers, which create spam visits
- not setting up goals or events correctly, or even at all
- incorrect time zone settings
- inconsistencies across different views
- configuration of a testing environment
- inconsistent channel and campaign naming through utm coding
All of these (and more) will result in collecting misleading data, which by default creates risk that the decisions you make based on the 'insights' gained from it are poorer or less effective than they might be.
The outcome will be an appraisal of your current configuration, alongside any recommendations to improve the configuration and a costed proposal to implement them, should you wish us to do so.
You may wish to consider a training session or programme for your marketing and/or web teams to improve their understanding and usage of Google Analytics.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS