Paul has performed in decision-making marketing communication roles for more than 20 years. His experience and successes in in-house and agency-side roles and projects mean he's ideally placed to support, guide or lead your marketing team's efforts.
Having collaborated with a wide range of B2B and B2C businesses across multiple sectors, much of it in an international and multilingual context, Paul has the ability to recognise the wider business perspective and apply marketing best practice to any situation or challenge, integrating both digital and off-line activities.
Whether you need an in-depth full marketing strategy or just a nudge in the right direction, Paul can provide you and your team with the support to achieve your business goals.
Most importantly, everything Paul does has people at the centre, whether it's your team delivering the marketing activity or the people (commonly called customers) you're aiming to influence.
Paul will deliver tailored mentoring and/or training programmes for your marketing team. This can be anything from a simple one-off discussion to assist with applying existing knowledge to real-life situations, through to more formal knowledge-gaining programmes to develop your in-house expertise.
Integrated marketing and communications strategy
Paul will help your business to grow by preparing integrated marketing and communication strategies, with tangible analytical measures and controls. This will help to ensure that your brand converses effectively with prospects and customers in the language and media through which they'll engage, by applying the most relevant online disciplines (SEO, paid media, social media etc.).
If you don't need a full strategy, Paul can help with the component parts such as chairing a planning session, writing or assisting with a tracking plan or developing online customer journeys.
Fully conversant with Google Analytics, Google Tag Manager, Google Data Studio and Yandex Metrica, Paul can help with site-side configuration to ensure you're collecting meaningful and robust data, as well as configuring reports and segments to ensure your marketing team sees the right data to inform key business decisions.
He can also analyse the data, produce reports and create action plans to give you a roadmap for growth and success.
Having led a team of designers, front-end developers and back-end developers for over 4 years, Paul is fully conversant in bridging the communication gap between marketers and web developers.
He can assist you to determine areas of your website that might benefit from either functional or design changes and help you to write a brief for your web development team.