Paul has performed in decision-making marketing communication roles for more than 20 years. His experience and successes in in-house and agency-side roles and projects mean he's ideally placed to support, guide or lead your marketing team's efforts.
Having collaborated with a wide range of B2B and B2C businesses across multiple sectors, much of it in an international and multilingual context, Paul has the ability to recognise the wider business perspective and apply marketing best practice to any situation or challenge, integrating both digital and off-line activities.
Whether you need an in-depth full marketing strategy or just a nudge in the right direction, Paul can provide you and your team with the support to achieve your business goals.
Most importantly, everything Paul does has people at the centre, whether it's your team delivering the marketing activity or the people (commonly called customers) you're aiming to influence.
Paul will deliver tailored mentoring and/or training programmes for your marketing team. This can be anything from a simple one-off discussion to assist with applying existing knowledge to real-life situations, through to more formal knowledge-gaining programmes to develop your in-house expertise.
Integrated marketing and communications strategy
Paul will help your business to grow by preparing integrated marketing and communication strategies, with tangible analytical measures and controls. This will help to ensure that your brand converses effectively with prospects and customers in the language and media through which they'll engage, by applying the most relevant online disciplines (SEO, paid media, social media etc.).
If you don't need a full strategy, Paul can help with the component parts such as chairing a planning session, writing or assisting with a tracking plan or developing online customer journeys.
Fully conversant with Google Analytics, Google Tag Manager, Google Data Studio and Yandex Metrica, Paul can help with site-side configuration to ensure you're collecting meaningful and robust data, as well as configuring reports and segments to ensure your marketing team sees the right data to inform key business decisions.
He can also analyse the data, produce reports and create action plans to give you a roadmap for growth and success.
Having led a team of designers, front-end developers and back-end developers for over 4 years, Paul is fully conversant in bridging the communication gap between marketers and web developers.
He can assist you to determine areas of your website that might benefit from either functional or design changes and help you to write a brief for your web development team.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS