Baidu Account Opening (Including Document Translation)


Baidu is the most popular search engine in China, making it an essential channel if you want to advertise in the Chinese market. We will translate and submit all the necessary paperwork to Baidu and arrange the set-up of your Baidu PPC account, enabling you to run paid search campaigns on the search engine. This process normally takes a week if all the documents are provided on time.

Here’s when Baidu Account Opening (Including Document Translation) can help!

  • 1

    When you want to improve your online advertising in China.

  • 2

    When targeting China is an important part of your marketing plan.

  • 3

    When you are currently using other search engines for your PPC campaigns in China.


Baidu is the most popular search engine in China, with a market share of around 60%. It is a very important and efficient channel to promote your brand in China. With Baidu PPC, your ads will show when users search for the keywords you are bidding on. You only pay when the user clicks on the ads. Failing to use Baidu as part of your Chinese paid search campaign will result in you missing out on a large proportion of Chinese internet traffic and potential customers.

It is not straight forward to advertise on Baidu, as their administration and communication can be quite complicated to non-Chinese businesses. Each application may require different documents from the advertiser and the validation process at Baidu can be highly circumstantial. Each account must go through an application process which requires documentation, such as licenses to trade, which must be translated into Simplified Chinese, and possibly other requirements. That is where we can help, as we have a long term relationship with Baidu.

One of our native Chinese specialists will translate and submit all the necessary documents and open a Baidu PPC Account for you, ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Baidu.

Please note: in the event that you are only able to provide scanned versions of the original document and/or un-editable PDFs then an additional charge will be applied to cover the preparation of the files for translation.

Quality process

One of our native Chinese PPC specialists will open your Baidu PPC account, based on the company information you have provided in the brief and provide you with the relevant login details.

Please note that the process normally takes a week and we will need you to provide us with the necessary documents, such as licenses to trade, so that we can translate and submit these with minimal delay.

Due to the Chinese administration and Baidu's policies, this service is only available if we also manage your campaign.

Baidu International has started to charge all accounts an annual service fee of £130 per year. This will be automatically deducted from your account balance every year.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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