Baidu is the most popular search engine in China, making it an essential channel if you want to advertise in the Chinese market. We will translate and submit all the necessary paperwork to Baidu and arrange the set-up of your Baidu PPC account, enabling you to run paid search campaigns on the search engine. This process normally takes a week if all the documents are provided on time.

Here’s when Baidu Account Opening (Including Document Translation) can help!

When you want to improve your online advertising in China.

When targeting China is an important part of your marketing plan.

When you are currently using other search engines for your PPC campaigns in China.

Opening a Baidu advertising account: What you’ll need

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu is the most popular search engine in China, with a market share of around 60%. It is a very important and efficient channel to promote your brand in China. With Baidu PPC, your ads will show when users search for the keywords you are bidding on. You only pay when the user clicks on the ads. Failing to use Baidu as part of your Chinese paid search campaign will result in you missing out on a large proportion of Chinese internet traffic and potential customers.

It is not straight forward to advertise on Baidu, as their administration and communication can be quite complicated to non-Chinese businesses. Each application may require different documents from the advertiser and the validation process at Baidu can be highly circumstantial. Each account must go through an application process which requires documentation, such as licenses to trade, which must be translated into Simplified Chinese, and possibly other requirements. That is where we can help, as we have a long term relationship with Baidu.

One of our native Chinese specialists will translate and submit all the necessary documents and open a Baidu PPC Account for you, ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Baidu.

Please note: in the event that you are only able to provide scanned versions of the original document and/or un-editable PDFs then an additional charge will be applied to cover the preparation of the files for translation.

Quality process

One of our native Chinese PPC specialists will open your Baidu PPC account, based on the company information you have provided in the brief and provide you with the relevant login details.

Please note that the process normally takes a week and we will need you to provide us with the necessary documents, such as licenses to trade, so that we can translate and submit these with minimal delay.

Due to the Chinese administration and Baidu's policies, this service is only available if we also manage your campaign.

Baidu International has started to charge all accounts an annual service fee of £130 per year. This will be automatically deducted from your account balance every year.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times