What are visual ad sitelinks?
Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to six ad sitelinks that appear when the ad is the top result for a search query. It is now possible, on Google AdWords, to display visual sitelinks in your ads.
Visual ad sitelinks are images that display under the ad in a swipeable carousel format. Their visual nature makes them ideal for businesses who want to make the most of the aesthetic element of their product, where a text-only description might not provide the same impact.
Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using visual ad sitelinks gives you more control over what is appearing on your ads and will also generate a higher click-through rate as the visual images will make the ads clearer by showcasing exactly what you are selling.
Each individual visual sitelink can be accompanied by a title and description that display underneath the image. It can be beneficial to use these title and description fields as they allow you to provide the user with even more context and information, thereby further encouraging them to click onto the appropriate part of your website.
A native speaker will write the titles and descriptions for your visual ad sitelinks in your target language, to help improve your PPC campaign.